Ligatech News | Ligatech Officially Launches Its New VI Visual Identity System

To better match Ligatech's professional positioning in sports medicine and minimally invasive orthopedics and its brand upgrading strategy, and to carry our original aspiration and mission of deeply cultivating the sports medicine industry, today,Ligatech's brand-new VI (Visual Identity) system was officially relaunched online,and we will embark on a new journey of brand development with a more professional and recognizable visual image.

For this VI upgrade, we takeDeep Sea Blue +Lake Blueas the core primary colors, and from the professional essence of sports medicine and care for life, endow the colors with deep meaning:

 

Deep Sea Blue (primary color): deep, steady and reliable, symbolizing the rigor of medicine, the precision of technology, the strength of the brand and long-term commitment. Like the deep sea, it holds power within, conveying Ligatech's trustworthy professional confidence built on persistent cultivation in the field of sports medicine, and matching the high requirements for safety, stability and precision in sports medicine surgery.

Lake Blue (secondary color): clear, pure and energetic, symbolizing the vitality of life, the agility of movement, the gentleness of minimally invasive treatment and the hope of repair, echoing the core value of sports medicine of "protecting joint health and helping functional recovery", giving professional healthcare a human touch.

The blending of the two blues not only highlights the professional authority and reliability of the medical device industry, but also conveys the innovation vitality and life care of sports medicine, building Ligatech's unique brand visual language.

The renewal of Ligatech's VI systemis a new posture toward higher standards and a broader market.But what always remainsunchanged is Ligatech's original aspiration of deeply cultivating sports medicine and minimally invasive orthopedics!

In the future, starting from the new visual image, Ligatech will continue to deeply cultivate the field of sports medicine, stand shoulder to shoulder with all partners, jointly build a healthy sports medicine ecosystem, and protect every passion for sports and vitality of life!